Retail Transformation and Impact, Intermediaries Have Made on It

These are the most powerful times for markets and all the concerned aspects of it, as the technological advancements are moving upwards with a faster pace than ever. Many manufacturers, in today’s world, do not directly sell products to the end customer. They rely upon marketing intermediaries such as wholesalers, retailers, agents, and brokers or distributors. They are also known as the distribution channel. The retail world in the current times is more affected by intermediaries than any other.

Retail dynamics have been rapidly changing with introduction of newer products and efficient distribution channels. Technological advancements and easy access to them has made retail transformation incredibly real.

Retail is affected by lower entry barriers which are allowing many small businesses to emerge. Modernization of the market place, specially with the development of online market places has increased the number of manufactures directly supplying goods to customers through a virtual platform, independent of a physical retail outlet. Newer retail models have revolutionized ways to connect with the consumer making interactions.